RAWZ. THE NEXT BEST THING TO FEEDING RAW.
We believe that rendered meals such as chicken meal, turkey meal, or lamb meal provide a very good economical source of concentrated protein, but we feel that dehydrated chicken is even better. RAWZ uses only dehydrated chicken as our natural concentrated protein source. Our dehydrated chicken has a higher P.E.R. Value (Protein Efficiency Ratio) than rendered meals. It is gently cooked at much lower temperatures, which helps retain protein and amino acids, keeping the protein in a more natural state.
RAWZ has 12% fat naturally present, which we feel is a thoughtful level for today’s moderately active pet. Most fats are added to pet foods to enhance palatability. Comprised of gently cooked meat, RAWZ is highly palatable without the need for added fats.
Carbohydrates are an essential part of a balanced diet, but just like humans, regularly consuming foods high in carbohydrates can lead to poor health. Some conventional pet foods are comprised of over 50% carbohydrates and even range up to 40% in some grain-free pet foods. Instead of grains and potatoes, we use alternative sources such as pea starch, which has a lower glycemic index and is an excellent source of insoluble fiber.
Moderate fat and lower carbohydrate levels can help prevent some of the most prevalent health issues found in our pets today: obesity and diabetes.
Good food takes time to prepare. For that reason, RAWZ is gently cooked in smaller batches to a level that ensures food safety, and nothing more. The moisture in our fresh poultry and fish supply everything needed to cook the food in their own juices.
We’ve worked tirelessly with leading pet nutritionists to develop a recipe that satisfied the health needs of all breeds and life stages as required by the Association of American Feed Control Officials (AAFCO). Our recipes are comprised of the perfect balance of proteins, carbohydrates, fats, vitamins and minerals to provide optimal nutrition for all life stages and all breeds.